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L'Oréal Beauty GeniusMarco MartiniMiro Board Design SystemGoogle Wear OSMicrosoft Design SystemAmazon SportPeer OS Design SystemSki DubaiTre FontaneZonda CryptoLiverpool FC Design SystemGoogle DAC
2024L'ORÉAL
2020DARIO AGENCY
2023FANTASY
2023USTWO
2023FANTASY
2023FANTASY
2021FANTASY
2022MAJID AL FUTTAIM
2019DIRECT CLIENT
2021KOTO STUDIO
2020IBM IX
2018POTATO LND
BeFreaky Design David Denni BeFreaky Design David Denni

Design and Art Direction since 2007

Freelance remote designer based in

Rome,
London,
Edinburgh

Working collaboratively with brands and agencies worldwide, creating work that offers powerful solutions, combining original design with functionality.

Agencies

  • 2024

    ustwo

    Freelance
    2024Freelance

    ustwo

  • 2023-24

    Fantasy Interactive

    Freelance
    2023-24Freelance

    Fantasy Interactive

  • 2022

    Majid Al Futtaim

    Freelance
    2022Freelance

    Majid Al Futtaim

  • 2021

    ustwo

    Freelance
    2021Freelance

    ustwo

  • 2020-21

    Metalab

    Freelance
    2020-21Freelance

    Metalab

  • 2020

    PwC

    Freelance
    2020Freelance

    PwC

  • 2019-20

    The BIO Agency

    Freelance
    2019-20Freelance

    The BIO Agency

  • 2019

    IBM ix

    Freelance
    2019Freelance

    IBM ix

  • 2018

    Potato

    Freelance
    2018Freelance

    Potato

  • 2017-18

    Big Radical

    Full-time Permanent
    2017-18Full-time Permanent

    Big Radical

  • 2016

    Monitise Create

    Full-time Permanent
    2016Full-time Permanent

    Monitise Create

  • 2015-16

    EF Education First

    Full-time Permanent
    2015-16Full-time Permanent

    EF Education First

  • 2007-15

    Saatchi & Saatchi

    Full-time Permanent
    2007-15Full-time Permanent

    Saatchi & Saatchi

    ustwoFantasy InteractiveMajid Al FuttaimustwoMetalabPwCThe BIO AgencyIBM ixPotatoBig RadicalMonitise CreateEF Education FirstSaatchi & Saatchi
Miro Board Design System

Miro Board Design System

  • AGENCY

    :

    FANTASY

  • CLIENT

    :

    MIRO BOARD

  • YEAR

    :

    2023

Design System
UI
Google Wear OS

Google Wear OS

  • AGENCY

    :

    USTWO

  • CLIENT

    :

    GOOGLE

  • YEAR

    :

    2023

A brand new look and feel for the Marco Martini Michelin Star Restaurant website. The journey starts here, where the user get an insight into the flavours and culture of the place, and continue on the restaurant's table which is in the most beautiful winter garden of the eternal city, Rome.

Design System
UI
Google Wear OS

Goal

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Google Wear OS
Zonda Crypto

Zonda Crypto

  • AGENCY

    :

    KOTO STUDIO

  • CLIENT

    :

    ZONDA CRYPTO

  • YEAR

    :

    2021

Zondacrypto, one of Europe’s largest digital asset investment platforms with over 1 million users, partnered with KOTO Studio to develop a cutting-edge website for cryptocurrency trading. The goal was to address the growing demand for secure, user-friendly, and scalable trading solutions in the rapidly expanding crypto market.

UI
UX
Branding
Zonda Crypto
Zonda Crypto
Zonda Crypto

Guidelines

Building a Secure, High-Performance Mobile Exchange.

PROBLEM
  • With many users accessing via mobile, the need arose for a mobile-first website offering the same functionality as the web platform, paired with an intuitive interface.

  • Robust security was essential to protect users' funds and personal information, building trust in the platform.

  • The exchange needed a website that could handle growing trading volumes without sacrificing performance or user experience.

Zonda Crypto

Delivering a Mobile-First Experience with Strong Security and Scalable Performance.

SOLUTION

The solution featured an intuitive interface for seamless navigation of trading features, real-time data, charts, and orders. Strong security measures, including two-factor authentication and encryption, protected user data and funds. Scalable architecture ensured smooth performance even with high trading volumes.

Zonda Crypto
Zonda Crypto

Elevating User Experience and Driving Zondacrypto’s Growth in the Cryptocurrency Market

OUTCOME

The website improved user experience, boosting engagement, trust, and expanding Zondacrypto’s user base and trading volumes, driving revenue growth. Praised for its performance, security, and design, the platform gained user confidence. Zondacrypto strengthened its position in the competitive cryptocurrency market, transforming the trading experience and solidifying its industry presence.

Zonda Crypto
L'Oréal Beauty Genius

L'Oréal Beauty Genius

  • CLIENT

    :

    L'ORÉAL

  • YEAR

    :

    2024

Ski Dubai

Ski Dubai

  • AGENCY

    :

    MAJID AL FUTTAIM

  • CLIENT

    :

    SKI DUBAI CENTER

  • YEAR

    :

    2022

In collaboration with Global Snow websites and Kiosk Design, the team was tasked with building the MVP Ski Dubai app from scratch, adhering to Majid Al Futtaim Digital Guidelines. Utilizing the New Design System.

UI
Design System
Motion
Ski Dubai
Ski Dubai
Ski Dubai

Enhancing Engagement and Experiences for Ski Dubai’s App.

PROBLEM

Ski Dubai’s digital platforms lacked personalized engagement and seamless experiences for returning users, limiting connection to the ski community outside the park. The website and other touchpoints offered insufficient customization, affecting user interaction and retention.

Ski Dubai
Ski Dubai

Developing the MVP Ski Dubai App for Consistency and Enhanced Engagement.

SOLUTION

The MVP Ski Dubai app, built with the Foundation Design System, ensured consistency and customization. It offered returning users easy access and features that promoted community engagement, setting it apart from the website and improving the user experience.

Ski Dubai
Ski Dubai
Ski Dubai

Driving Engagement, Loyalty, and Long-Term Growth for Ski Dubai.

OUTCOME

The app improved customer engagement, strengthened brand loyalty, and enhanced user relationships through personalized experiences. The foundation set by the project positions Ski Dubai for future growth and sustained customer retention.

Google DAC

  • AGENCY

    :

    POTATO LND

  • CLIENT

    :

    GOOGLE

  • YEAR

    :

    2018

A comprehensive rethinking and transformation of the Android Developer Resource Center was undertaken in collaboration with Google. This initiative aimed to enhance the platform's usability, effectiveness, and role within the developer community while aligning with Google's strategic vision.

UI
Illustration
Google DAC
Google DAC
Google DAC

Transforming the Android Developer Resource Center for Greater Impact.

PROBLEM

The platform needed a redesign to enhance usability, engagement, and communication of updates while retaining its key role in Google’s ecosystem.

Google DAC
Google DAC
Google DAC

Building a Unified Framework for the Android Developer Resource Center.

SOLUTION

The project standardized the structure, improving functionality and accessibility. The redesign enhanced the platform’s effectiveness for developers while aligning with Google's goals.

Google DAC
Google DAC
Google DAC

Elevating the Android Developer Resource Center for Lasting Impact.

OUTCOME

The revamped Android Developer Resource Center is now more effective and engaging, strengthening Google's connection with developers. Its standardized structure supports future innovation in delivering updates and best practices.

Google DAC

Marco Martini

  • AGENCY

    :

    DARIO AGENCY

  • CLIENT

    :

    MARCO MARTINI RESTAURANT

  • YEAR

    :

    2020

A Completely new look and feel for the Marco Martini Michelin Star Restaurant website. The journey starts here, where the user gets an insight into the flavours and culture of the place and continues at the restaurant's table in the most beautiful winter garden of the eternal city, Rome.

Branding
UI
Motion
Marco Martini
Marco Martini
Marco Martini

Overcoming Website Challenges to Reflect the Restaurant’s High-Quality Experience.

PROBLEM

The previous website was outdated, difficult to navigate, and didn’t reflect the restaurant’s high-quality dining experience. Complex menus and an inefficient booking process created barriers for customers. The visual identity and logo failed to represent the restaurant’s professionalism and heritage.

Marco Martini
Marco Martini
Marco Martini

Redesigning the Restaurant Website for Consistency and Engagement.

SOLUTION

We started by gathering client requirements and focusing on rebranding. Mood boards and brainstorming refined the vision, prioritizing clean lines, white space, and high-quality imagery of food, cocktails, and interiors. A custom product catalogue simplified menu navigation, while the Chef’s story was highlighted with expandable text links to boost engagement.

Marco Martini
Marco Martini

Enhancing User Experience and Elevating Marco Martini’s Online Presence.

OUTCOME

The redesigned website solved key issues, offering an intuitive user experience and streamlined menu browsing. Users praised the modern aesthetic, easy navigation, and improved functionality, reflecting Marco Martini’s high-quality dining experience.

Marco Martini
Tre Fontane

Tre Fontane

  • CLIENT

    :

    TRE FONTANE

  • YEAR

    :

    2019

Tre Fontane, a small family-owned company from an Italian village, sought to modernize its outdated and uninspired logo. The goal was to reflect the company’s rich heritage while appealing to both local customers and potential global audiences. The new logo had to capture the essence of the village's unique culture while aligning with the expectations of diverse target groups.

Branding
Tre Fontane
Tre Fontane
Tre Fontane

Guidelines

Revitalizing the Brand: Addressing Logo and Audience Challenges.

PROBLEM

The existing logo was perceived as old-fashioned and weak, lacking the visual appeal and emotional resonance needed to attract and retain customers. Additionally, the company faced the challenge of balancing its local identity with the demands of a broader global audience.

Tre Fontane
Tre Fontane

Crafting Tre Fontane’s Modern Rebrand.

SOLUTION

The creative process began with research into the company’s history, market, and target audience. After brainstorming and mood boarding, the focus shifted to integrating elements of the village’s heritage, like its iconic fountain, while maintaining a modern aesthetic. Sketches and iterations led to a final logo that honored local culture while avoiding copyright issues. The project concluded with a comprehensive brand style guide for consistency across all platforms.

Tre Fontane

Modernizing Tradition.

OUTCOME

The rebranding successfully modernized Tre Fontane’s image, enhancing its visual identity while staying true to its roots. The new logo resonated with both local and global audiences, positioning the company for growth and aligning with its ambitious goals. This collaboration bridged tradition and innovation, providing a strong foundation for the brand’s evolving identity.

Liverpool FC Design System

  • AGENCY

    :

    IBM IX

  • CLIENT

    :

    LIVERPOOL FC

  • YEAR

    :

    2020

A comprehensive redesign and revamp of the Liverpool FC digital Design System was undertaken to establish a cohesive visual language and ensure its consistent application across the official website, e-commerce platform, and app. The goal was to enhance the digital user experience and align it with the club's prestigious identity.

UI
UX
Design System
Branding
Motion
Liverpool FC Design System
Liverpool FC Design System
Liverpool FC Design System

Guidelines

Creating a Unified Design Framework for Liverpool FC's Digital Ecosystem.

PROBLEM

The digital ecosystem lacked a unified design, causing inconsistencies and inefficiencies. A scalable solution was needed to ensure consistency across platforms while preserving Liverpool FC’s iconic brand.

Liverpool FC Design System

From Insights to Implementation Developing Liverpool FC's Atomic Design System.

SOLUTION

Discovery workshops gathered stakeholder insights to shape a cohesive visual language, leading to a robust atomic Design System. Applied across all digital touchpoints, it ensured consistency and efficiency.

Liverpool FC Design System

Empowering Liverpool FC’s Digital Presence with a Unified Design System

OUTCOME

The new Design System provided a unified, scalable framework that enhanced Liverpool FC’s digital presence. It streamlined design and development, ensuring consistency, better engagement, and a strong brand representation across all platforms.

Liverpool FC Design System
Liverpool FC Design System
Amazon Sport

Amazon Sport

  • AGENCY

    :

    FANTASY

  • CLIENT

    :

    AMAZON

  • YEAR

    :

    2023

Complete redesign and overhaul of Liverpool FC design system. Running discovery workshops with clients, collecting requirements and transforming these into visual design language first and atomic Design system later. Applying the DS and design of Liverpool FC Official website, E-commerce website and official App.

Concept UI
Motion
Amazon Sport

Amazon Sport

CLIENT

Complete redesign and overhaul of Liverpool FC design system. Running discovery workshops with clients, collecting requirements and transforming these into visual design language first and atomic Design system later. Applying the DS and design of Liverpool FC Official website, E-commerce website and official App.

  • Number one

  • Number Two

Amazon Sport
Amazon Sport

Client : Test

Amazon Sport

client : test

Amazon Sport

Peer OS Design System

  • AGENCY

    :

    FANTASY

  • CLIENT

    :

    PEER

  • YEAR

    :

    2021

Complete redesign and overhaul of Liverpool FC design system. Running discovery workshops with clients, collecting requirements and transforming these into visual design language first and atomic Design system later. Applying the DS and design of Liverpool FC Official website, E-commerce website and official App.

Design System
UI
UX
Branding
Motion
Peer OS Design System
Peer OS Design System
Peer OS Design System

Peer OS Design System

EYEBROW

Complete redesign and overhaul of Liverpool FC design system. Running discovery workshops with clients, collecting requirements and transforming these into visual design language first and atomic Design system later. Applying the DS and design of Liverpool FC Official website, E-commerce website and official App.

  • Design system later.

  • Applying the DS and design of Liverpool FC Official website.

  • E-commerce website and official App.

Peer OS Design System

Peer OS Design System

EYEBROW

Complete redesign and overhaul of Liverpool FC design system. Running discovery workshops with clients, collecting requirements and transforming these into visual design language first and atomic Design system later. Applying the DS and design of Liverpool FC Official website, E-commerce website and official App.

  • Design system.

  • Applying the DS and design of Liverpool FC Official website.

  • E-commerce website and official App.

Peer OS Design System
Peer OS Design System
Peer OS Design System

Client : Amazon

Peer OS Design System

EYEBROW

Complete redesign and overhaul of Liverpool FC design system. Running discovery workshops with clients, collecting requirements and transforming these into visual design language first and atomic Design system later. Applying the DS and design of Liverpool FC Official website, E-commerce website and official App.

  • Design system.

  • Applying the DS and design of Liverpool FC Official website.

  • E-commerce website and official App.

Peer OS Design System
Peer OS Design System
Peer OS Design System

Client : Amazon

Peer OS Design System
Microsoft Design System

Microsoft Design System

  • AGENCY

    :

    FANTASY

  • CLIENT

    :

    MICROSOFT

  • YEAR

    :

    2022/23

Complete redesign and overhaul of Liverpool FC design system. Running discovery workshops with clients, collecting requirements and transforming these into visual design language first and atomic Design system later. Applying the DS and design of Liverpool FC Official website, E-commerce website and official App.

Design System
UI
Microsoft Design System

Microsoft Design System

INTERACTIVE

Complete redesign and overhaul of Liverpool FC design system. Running discovery workshops with clients, collecting requirements and transforming these into visual design language first and atomic

  • Design system later.

  • DS and design of Liverpool FC Official website,

  • E-commerce website and official App.

Microsoft Design System

INTERACTIVE

Complete redesign and overhaul of Liverpool FC design system. Running discovery workshops with clients, collecting requirements and transforming these into visual design language first and atomic

  • Design system later.

  • DS and design of Liverpool FC Official website.

  • E-commerce website and official App.

Microsoft Design System
Microsoft Design System
Microsoft Design System